I truly believe precision agriculture and big data will are the future of production agriculture. I have always been fascinated with the many different areas of precision agriculture, so it was only fitting that I was able to complete an internship with the Encirca Services team at DuPont Pioneer in Johnston, Iowa.
Encirca Services is a suite of services created by DuPont Pioneer. There are several different services that a grower can utilize in their everyday operations. Encirca Services encompasses a large rural weather network, variable seeding and nitrogen prescription, and a huge collection of field notes.
Through my internship as the Encirca Services Marketing Intern, I was able to complete many different projects that all helped me learn about the industry as well as gain professional experience. I worked on a pleather of projects that ranged from legal to research to marketing and advertising.
In the beginning, I had three main goals. First, I was asked to contact DuPont Pioneer Seed Representatives to promote the Encirca View Premium Weather Station from DTN/The Progressive Farmer. I was excited to help contribute to the growth of the largest rural weather network as I contacted and sold 150+ stations. Next, I was asked to create a social media campaign using some of the new marketing terms created by the advertising agency and the marketing team. Finally, I was tasked to create a weekly metric report that showed the growth of notes taken per business unit. I had little experience with Microsoft Excel until I started this project, but I eventually became proficient with the program.
Although I had three main projects, I was able to step outside of these areas and complete some smaller projects. One project was to create legal documents for the Encirca Services CSAs. Another project I was asked to help with was to take on a small role in an administrational position for a research project. I was also asked to help represent our service at the InfoAg 2015 Conference in St. Louis, Missouri. I was able to pitch our product to many of the precision agriculture industries best.
I learned about the internship programs offered by DuPont Pioneer through K-State’s All University Career Fair. The representatives did not promote a specific position as they promoted all internships across many different areas. After discussing the opportunities offered by DuPont Pioneer with a friend who previously interned with the company was it that I learned about the Encirca Services Marketing Internship position.
I would recommend this internship to someone who is interested in precision agriculture and wants to gain a broad view of a marketing position. I was lucky to see all of the different aspects that make up a marketer. An interested individual needs to be self motivated and is always willing to ask for help if the get stuck.
All of the internships for DuPont Pioneer can be found here: https://www.pioneer.com/home/site/about/careers/student-center/internships/.