This summer I worked for DuPont Pioneer as a Marketing Communications intern. My position was located in the Northern Business Unit office which is in Mankato, Minnesota and allowed me to live in my home state for the summer. I started in the middle of May and completed my internship at the end of August.
I found out about this job position through the Kansas State University Career Fair.
An internship’s outcome depends on what you make of the opportunities you have been presented with. When I began this position I had a set of tasks which I had to complete. While I was setting my goals along with my supervisor I asked if she would consider allowing me to take on a standing initiative in the business unit and create a marketing plan for it. She agreed and handed me the reins of the launch of GrowingPoint agronomy in the business unit.
Pioneer’s presence at trade shows provided opportunities to promote GrowingPoint using the already established channels. We ran a strong social media push beginning with our first trade show during the first week in August continuing through our last trade show that ended in the middle of September. Other methods of promotion included print, digital, and radio media. Creating this marketing plan was the favorite part of my internship.
In the beginning, I was immediately put to work on the design and launch of a brand new initiative. This initiative was the creation of digital sell sheets, for our business unit. I found this assignment to be the most difficult part of my internship as a lot of data had to be organized in Excel. I did, however, become proficient in using Excel more efficiently. Sell sheets have links to Pioneer.com product profile pages that display large amounts of agronomic information which assists sales representatives and growers to make informed decisions on the right products for their operations.
Next, it was my responsibility to choose an app which would be the best format to display the sell sheets in. Through much research I found the app Adobe Reader to be the most useful. I developed and presented a tutorial that would help guide sales representatives step-by-step through the process of how to use sell sheets effectively with customers throughout the business unit.
In addition, I was fortunate to have been given the job of organizing and planning trade shows. During the summer the Northern Business Unit attends four major summer trade shows: Minnesota Farm Fest, Wisconsin Farm Technology Days, Dakota Fest, and Big Iron. Planning of each show included opportunities to lead conference calls with different committees to make sure logistics were in order including graphics, giveaways, landscaping, promotional material, and workers. Each show hosted a different array of people, and required different tactics to market Pioneer® products. I traveled to and attended all of the trade shows and coordinated Pioneer’s presence at each show on-site.
I enjoyed being given the responsibility to design various graphics to market Pioneer’s new initiatives Pioneer GrowingPoint Agronomy and Encirca Services.
I also assisted with creating materials to help sales representatives with their responsibilities. These included corn and soy print sell sheets, forage print sell sheets, and handouts on various topics. Encirca Services was a new initiative for Pioneer this year, so I created a tutorial for sales representatives to aid them in understanding of the process of how to make an Encirca Note.
My experience with Pioneer as an intern this summer helped me to develop professionally. I was expected to work independently. As a result I learned to prioritize as I juggled many responsibilities. I learned to communicate efficiently and effectively with my superiors. The work environment was intense and professional. I learned to conduct myself in a similar manner. Overall, this was the best internship experience I have had thus far. I am confident that the after I graduate from college I will be pursuing a career in marketing and communications in a work environment similar to Pioneer.
I recommend this internship to anyone who loves design, event planning, and marketing. It was a great place for me to grow and develop professionally. To apply, visit the DuPont Pioneer Career Development Center.
K-State AgCom 550 